Why Now is the Most Important Time for Virtual Reality

Why Now is the Most Important Time for Virtual Reality

“Do it right the first time,” is one of those maxims that almost everyone agrees with in theory. It saves time, improves results, and keeps us from having to go back and redo work we’ve already done. Unfortunately, the pace of technological change makes it difficult in practice. Inferior legacy systems have become ingrained in our daily lives. Everything from the word processor I’m using to write this piece to the QWERTY keyboard I’m typing on is the result of some person, somewhere saying it was “good enough.” And often these solutions were good or even excellent for the time they were created. The issue is that once a system becomes rooted in society, it becomes incredibly difficult to move to a better system, even if the reasons for the initial adoption are no longer valid. This is called “Path Dependence” and it’s the reason why we have to think long and hard about the systems and standards we build around new technology. With virtual reality about to take the mainstream by storm, we have the chance to establish the right kind of systems, because one way or another we’re going to have to live with them for a long time. The Path of Least Resistance Path dependence in its most basic form is the idea that the set of decisions available to any actor are extremely limited by the decisions that previous actors have made in the past. Take, for example, what you ate for breakfast this morning. Yes, technically, you could have eaten anything if you hopped in your car, drove out to get the ingredients, prepared...
Immersed Europe Exceeded Expectations!

Immersed Europe Exceeded Expectations!

The Immersive Technology Alliance is pleased to report that Immersed Europe exceeded all our expectations.  The world’s best joined forces to show that Europe is a vibrant marketplace for immersive technologies like virtual and augmented reality. Resulting from the original success of Immersed 2014, the world’s best flew in from all over the world to learn and share with one another on European soil. Entrepreneurs, professionals, journalists and enthusiasts all played their part to make this a memorable and positive event for all.  Even the staunchest of competitors seemed to be the closest of friends working together to help build an industry by filling each other’s knowledge gaps. Even days after Immersed Europe, meetings continued, relationships were built, and new friendships were formed because of this wonderful catalyst.  This was magic that we look forward to seeing year after year and event after event. It’s with special thanks to Immersed Europe’s venue partner, the University of Murcia, that we were able to host this event in completely new territory and in a memorable city. We would also like personally thank Dr. Fernando Vargas-Martin, Rector José Orihuela, and Vice-Rector José María. Thank you all! Source: ita3d.com View Full...
Technavio Says the Increased Awareness of Virtual Reality Will Boost the Gaming Market in the APAC Region Through 2019

Technavio Says the Increased Awareness of Virtual Reality Will Boost the Gaming Market in the APAC Region Through 2019

Technavio has published a new report on the virtual reality in gaming market in the APAC region , which is expected to grow at a CAGR of almost 53% from 2015-2019. According to the latest report by Technavio, the number of vendors providing virtual reality headsets is increasing significantly. The latest report by Technavio also highlights the depth-sensing cameras, which are expected to revolutionize the way an individual uses mobile device cameras in the future as these cameras have sensors that can scan objects in 3D. “This innovative technology is expected to create new possibilities in gaming, photography, online trade, and several other applications,” adds Ghaus. Market Scope and Calculation of Market Size The new Technavio report covers the present scenario and growth prospects of the virtual reality in gaming market in the APAC region from 2015-2019. The report includes VR gaming applications for the consumers segment across various VR headset devices. The software content is created for PCs, consoles, and handheld...
Immersed Europe arrives to Murcia, Spain.

Immersed Europe arrives to Murcia, Spain.

The succesfull conference Immersed, celebrated last year in Toronto and made possible by The Immersive Technology Alliance, arrives to Europe in September 3-4. An Ontario-based non-profit corporation that is non-proprietary in nature, the ITA is the official voice and industry body for immersive technologies like augmented reality, virtual reality, stereoscopic 3D, and more. Immersed 2014 featured over forty speakers including technology makers, API developers, content makers, VR filmmakers, investment professionals, government representatives, and more. Household names like AMD, Nvidia, The Khronos Group, Jaunt, ImmersiON-VRelia, New Deal Studios, The Canadian Film Centre, and more all had a presence. The final location for the show will be Murcia, Spain. Multiple augmented and virtual reality companies are based in Murcia. It is the home of leading educational institutions including the University of Murcia and UCAM. Both have an interest in immersive technology, all this strengthens our ability to put on a great conference. Immersed Europe is about giving content makers, technology innovators, and professionals the tools and resources they need to build their businesses and excel in their career. These tools and resources include development expertise, media exposure, access to the investment community, and public excitement for the vibrant immersive future we are headed towards. Speakers registration is now open, get more info at Immersed-Europe...